Kit Chronicles
Every Major Club’s and National Team’s Shirt Manufacturer History
Every shirt manufacturer change for the major clubs and national teams.
Beşiktaş
The crest is permanent. The name on the other side of the shirt is not. Every major club — and every national team — has passed through the hands of more than one manufacturer over the decades — three stripes giving way to a swoosh, a swoosh giving way to a leaping cat, each deal lasting anywhere from a single season to almost thirty years; every entry above marks a genuine manufacturer change, not a re-signing (a handful, where only one deal is on record, instead mark the first known manufacturer), each one dated to the year the deal took effect.
A handful of these deals were decades long — Milan and Adidas ran from 1999 to 2018, Chelsea and Umbro from 1988 to 2006 — while others barely lasted a season before a bigger offer arrived. A few clubs have gone back to a brand they already left once: Lyon returned to Adidas in 2011 after an eight-year spell in Umbro, and Fenerbahçe has cycled through Adidas three separate times since 1989. The shirt changes hands; the badge on it never does.